We know there's nothing like finding the perfect pair of jeans, and that's why our team have spent countless hours sourcing the perfect denim and designing a collection that covers every body type, every taste and every occasion.
CHOOSE YOUR
FAVOURITE FIT
'What fit is right for me?' we hear you say! Jeans are one of the most hardworking staples in your wardrobe, so picking the right pair is key. From flared and bootcut styles to slim and skinny fits, we'll break down exactly what makes each fit unique.
As a pear shape, you may find that your jeans are too big around the waist yet tight on your hips and thighs. Flared jeans are a great way to showcase your figure. They hug the waist, hips and thighs and flare out below the knee to balance your hips.
HOUR
GLASS
For those with an hourglass body shape, opt for a pair of jeans that show off your waistline and give structure to your figure. High-waisted, cropped jeans are just what you need to give yourself an elongated and proportionate silhouette.
APPLE
SHAPE
Some apple-shaped women will often find that their jeans are loose in the hip area yet too tight around their waist. Bootcut jeans are fantastic on apple shapes; they add a little balance to your figure. High-rise jeans are also a great option. They define your waistline, lengthen your legs, and hold your tummy in.
PETITE
If you have a petite body frame, you may struggle to find jeans that are the perfect length. Opt for a pair of high-waisted jeans, these are perfect for petite figures as they elongate your figure.
A higher rise gives the illusion of length, but any leg shape!
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DENIM
TEAM
TALL
Much like petite women, tall women may also struggle to find a pair of jeans that are the right length. Flared jeans or wide-leg trousers are your best option. The wide, ankle-swinging leg compensates your silhouette, creating an hourglass figure that looks amazing on long legs!
I'm tall and always tend to go for a more relaxed leg-like flare! They are always the perfect length for me.
NEXT
DENIM
TEAM
WHAT ARE THE LATEST
WOMEN'S DENIM TRENDS?
There's no denying that whatever the season, fashion's obsession with denim is constant. Scroll on for our list of the six jean trends that are set to dominate this year.
Have you been throwing your favourite jeans into the washing machine without much thought? We're here to help!
How often should you wash your jeans?
The less washing the better. Every ten wears is a good rule to follow, but you should wash your jeans earlier if you stain them!
How should you wash new jeans / all jeans?
Washing your jeans on a cold, delicate wash will reduce the likelihood of them shrinking. If you have a dark setting, choose this for blue, black and dark-tone jeans.
How should you dry jeans?
Dry inside out to avoid fading. NEVER dry jeans in a tumble dryer and always hang them on a line or airer.
How do you stop black jeans from fading?
Always wash your jeans inside out, on a cold wash, and always with other dark clothes.
WHAT
SHOULD
YOU WEAR WITH YOUR
JEANS?
CASUAL OFFICE DAYS
Depending on the dress code, wear a striped shirt with wide-leg jeans and chunky loafers.
COLLEGE / UNIVERSITY
Dress down with a graphic sweatshirt and trainers.
LAZY LUNCH DATES
Choose a textured knit and team with western boots and a cross-body bag.
DRINKS WITH THE GIRLS
Oh, that's a no-brainer. Opt for a pair of mom jeans and a top!
DATE NIGHTS
Add a splash of colour to skinny jeans with a flowy blouse and statement heels.
How can you make your jeans last longer?
Have you been throwing your favourite jeans into the washing machine without much thought? We're here to help!
